During this time of political divisiveness, a lot of research has been produced on how to speak across differences and use language that large parts of the population.

From Philanthropy.com

Make your mission relevant to a tighter circle of concern. Illustrate how the problem you’re working to solve impacts families, faith groups, neighborhoods, and local communities.

Avoid words that close down the opportunity to connect. Instead of saying “diversity,” for instance, try “variety” or “different backgrounds and beliefs.” “Fairness” is a good alternative to “equity.” Others:

• Inclusion alternatives: welcome, belonging

• Safe Space alternatives: welcome all views, judgment-free, extend grace, supportive environment, respectful space

• Justice alternatives: fairness, right and wrong

• Marginalized alternatives: mistreated, left out

• Racist alternatives: hateful, judging, condescending, prejudiced, discriminatory

Connect on values that tend to be especially salient for conservatives. They tend to believe deeply in:

• Patriotism, faith, and family.

• Strength and safety or security

• Loyalty and duty or calling

• The free market, competition, and meritocracy

• Action, not just talking, which can be seen as passive or weak

Come back here soon for some resources on how to use the most effective messaging in your advocacy